Conversion audits for medspas and aesthetic practices
You already earn trust. The path to consultation should make it visible
Doria helps medspas identify where prospective patients may lose clarity, confidence, or momentum between first impression and booked consultation.
The problem
Doria looks at the path a prospective patient actually experiences — not just the pieces a clinic has created.
What Doria does
A focused diagnosis from first impression to booked consultation.
Doria reviews the public patient-choice path and identifies where trust, clarity, desire, and action may be breaking down. The work is evidence-led and restrained: observe the current path, separate facts from likely implications, and prioritize the changes most worth addressing first.
A focused engagement
The Doria Conversion Audit
A concise, evidence-led audit for one medspa or aesthetic practice location and one priority service or patient path.
The audit is designed for clinics with real credibility, strong patient experience, or premium clinical standards that are not yet being made clear enough online.
Each audit includes
01 A 10–15 page branded audit report
02 A directional conversion score with weighted category scores
03 The five highest-priority conversion leaks, supported by evidence
04 Annotated screenshots from the current patient journey
05 Three to five before/after messaging examples
06 A recommended hero offer and booking path
07 A prioritized 30-day action plan
08 A private recorded walkthrough
09 One 30-minute follow-up call
Who it is for
01 Founder-led medspas and aesthetic clinics
02 Practices with credible providers, reviews, outcomes, or patient experience
03 Clinics that want a clearer path from first impression to consultation
04 Teams preparing to improve messaging, proof, offers, booking, or website structure
05 Owners who want prioritized clarity before investing in more traffic or a redesign
A disciplined engagement
Clear scope. No inflated promises.
The Conversion Audit is not a legal, medical, compliance, accessibility, cybersecurity, advertising, CRM, or technical SEO review. Implementation, copy deployment, website redesign, and automation buildout are separate unless specifically scoped in writing.
Doria does not guarantee revenue, bookings, or treatment volume. The audit identifies visible conversion constraints and practical next steps based on the agreed journey and available context.
Process
A simple, disciplined process.
01
Discovery — A 25-minute fit-check call to understand the priority path, constraints, and whether an audit is appropriate.
02
Scope + intake — The audit scope, payment, intake, and approved assets are completed before work begins.
03
Evidence review — Doria reviews the website, mobile journey, Instagram or social handoff if applicable, Google profile, proof, offers, and booking path.
04
Prioritization — Findings are scored, ranked, and translated into practical recommendations.
05
Delivery — You receive the report, walkthrough, and follow-up call option.
About Doria
Founded by Pixie Marie, Doria helps aesthetic practices make earned trust easier to see, understand, and act on. The work combines aesthetic judgment, evidence discipline, and practical operating clarity.
Doria is not here to manufacture credibility. It helps strong clinics present their real value with more precision.
Questions, answered plainly
Frequently asked questions
Is this a marketing agency?
Will Doria redesign my website?
Do you guarantee more bookings?
Do you need patient information?
How long does the audit take?
What does it cost?
Book a 25-minute discovery call to see whether a Doria Conversion Audit is the right next step.